Ampersand is a conceptual canned cocktail brand built around the idea of connection. Like the symbol it’s named after, the brand brings things together: flavor and quality, people and moments. In a market dominated by seltzers, Ampersand offers bar-quality gin & tonics in a format that’s easy, beautiful, and unmistakably intentional. The ampersand symbol isn’t just the logo it’s the design motif that shapes the entire brand system, appearing in bold forms and wordplay that ties everything back to the central idea: everything tastes better together.