Heres is a bold and joyful example of what the Olympics can look like, this campaign for the Istanbul 2036 Games leans into play and sport. Drawing from Turkey’s rich visual culture and a sporty aesthetic, the Istanbul 2036 brand centers around a graphic language that feels both universal and local. A system that takes iconic motifs of athleticsm but remains gender-neutral and inviting. With a “silly” tone and vivid style, the campaign speaks directly to a gen z audience, showing the younger generation that the Olympics is something more fun, more inclusive, and pf course a lot more hip.